THE PLATFORM PERFORMANCE

For EE’s launch of 5G in the UK, we wanted to do things differently from competing networks. Instead of showing people the sci-fi version of what 5G will do sometime in the future, we decided to see what it could do in action, here and now.

The result was a performance featuring the group Bastille broadcasted live through AR to travelers in some of the busiest train stations in the UK. A world first that could never have been achieved before 5G.

awards

Shortlist / Use of AR, VR & MR / One Show / 2020

press

The Daily Mail
The Evening Standard

Case study